In 103 days The Hunger Games: Catching Fire will hit theaters, which means we’re really getting into the home stretch now!! Variety is reporting something that should make us all very excited–a 100-day countdown to Catching Fire will commence next week!
CEO Jon Feltheimer touted the announcement Friday morning during a call with analysts following the release of better-than-expected earnings for the studio’s first quarter ended June 30. He noted it’s the first of announcements promoting the sequel with a “100-day countdown” to the release starting next week.
I, for one, am really excited to see what Lionsgate has in store for us! Do you all remember the puzzle poster promotion for the 100-day countdown to The Hunger Games in December 2011?
Hard to believe it was so long ago!