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GAME OF THRONES wants you to “Bleed for the Throne”

HBO has teamed up with the American Red Cross for a “Bleed for the Throne” National Blood Drive, which kicks off at SXSW.

Before the final season of Game of Thrones starts, HBO is encouraging all its Thrones fans to show their dedication by bleeding for the throne So, they have teamed up with the American Red Cross in a 5-day National Blood Drive. All those who donate will be entered for a chance to win a trip to the world premiere of Game of Thrones season 8! You can read the official announcement below, including details about it’s South by Southwest campaign:

HBO today announced the next major phase in the For The Throne global marketing campaign, which asks fans what they would do for the throne in celebration of the final season of the hit series, Game of Thrones, premiering April 14, 2019. 

In partnership with the American Red Cross, HBO is inviting fans to prove their devotion and Bleed For The Throne-a gesture worthy of one of the biggest shows in television, and one designed to harness the cultural power of Westeros to help end blood shortages in the real world. HBO will kick off Bleed For The Throne — the largest blood donation promotional effort by an entertainment company in American Red Cross history — with six days of coordinated giving from fans across the entire country. The partnership will include an immersive experience at SXSW from March 7-9, in addition to blood drives in 43 states and 9 colleges and universities across the U.S. from March 7-12. 

For seven seasons, the characters of Game of Thrones have bled for the Iron Throne. Through this initiative, HBO is asking fans to do the same. Fans who present to donate during this time will receive an exclusive Bleed For The Throne t-shirt, while supplies last. Additionally, those who present for blood donation at any Red Cross blood drive by March 17 will automatically be entered to win a trip to the season 8 world premiere of Game of Thrones. 

To kick off the national blood drive, HBO is first calling on SXSW attendees to prove their devotion by participating in an immersive blood drive, open Thursday, March 7 through Saturday, March 9 at Fair Market in downtown Austin. After giving blood, donors will walk in the steps of the characters. Those who earn an audience before the Iron Throne will be recognized and rewarded for their bravery.

Blood donation appointments are available starting today at 11:00 am ET and are expected to fill up quickly, with a standby line available for fans who are unable to make appointments online. The link to register will be shared from the @RedCross Twitter handle. 

To help interested donors easily make the journey to Bleed for the Throne, Lyft will be providing rides (up to $10) at SXSW and to all 163 Red Cross blood donation centers across the country. Donors can visit the American Red Cross website leading up to the blood drives to learn more about how to access the Lyft rides.

SXSW Activation Location:
Fair Market: 1100 E. 5th Street, Austin, TX 78702
SXSW Activation Hours:
Thursday, March 7th: 12-6pm CT
Friday, March 8th & Saturday, March 9th: 10am-6pm CT

Of course, not everyone can attend SXSW, and thus there are other ways you can participate in the “Bleed for the Throne” Drive. You’ll be able to make appointments at American Red Cross locations throughout the states. By participating by March 17th, you will also be entered for a chance to win a trip to the Game of Thrones season 8 world premiere.

And if you donate March 7-12, you’ll also get a special Game of Thrones T-shirt along with a sticker with a Snapchat filter.

Come to give by March 17 and you’ll automatically be entered for a chance to win one of five trips to the season 8 world premiere of Game of Thrones! Trip includes travel for two, up to two nights hotel accommodations and a $250 gift card for expenses.*

Plus, if your donation is March 7-12, you’ll also receive this exclusive Game of Thrones T-shirt and sticker with a unique Snapchat filter, while supplies last!**

Schedule your donation today and start thinking about which lucky friend or family member might accompany you to the premiere!

So, there’s only one question remaining. How far will you go #ForTheThrone?

You can read the Terms & Conditions and make your appointment at the American Red Cross site.

By Nat, the Geek Girl

Southern California native who likes movies, books (Shadowhunter Chronicles, NA, YA fantasy, Red Rising series), TV shows (The Sandman), and San Diego Comic-Con. I also like to write, but don't get to do much of that aside from on here. I fell into the BTS rabbit hole, and I refuse to leave.

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