HARRY POTTER Fans Win Fight to Produce Fair Trade Chocolate

Your HARRY POTTER chocolate frogs just became guilt-free (unless you’re counting calories!)

After a four-year effort, The Harry Potter Alliance has eradicated the use of child slavery in Warner Bros chocolate products!

The HP Alliance discovered years ago that many chocolate products sold in the US were produced by African child slaves. Even worse, suppliers of chocolate for Warner Bros’ HARRY POTTER franchise products couldn’t confirm that they followed anti-slavery practices.

Through their videos and social awareness campaigns, the charitable organization has convinced Warner Bros to adapt a new policy: The chocolate used in HARRY POTTER merchandise, including that sold in Universal’s Wizarding World of Harry Potter, will now be 100% certified fair trade!

Harry Potter Alliance co-founder Andrew Slack said:

“If ‘Harry Potter’ [as a franchise] were to be in alignment with the values of Harry Potter [himself], it could be a real symbolic and coherent victory,” Slack said. ” ‘Harry Potter,’ more and more, is becoming a classic, and one that children are growing up on, with all seven books having been written. It’s part of the culture. It represents righteousness, nobility, love, so much beauty and a place of safety that people go to, and moral authority. If the ‘Harry Potter’ brand were to move something like fair trade, it would be making a statement that not only is the ‘Harry Potter’ brand a cut above the rest but that [other franchises] have to catch up to it.”

Congratulations HP Alliance! And congratulations to Warner Bros for make a smart, humanitarian decision!


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