Samsung products to feature virtual reality through “Insurgent – Shatter Reality” Experience
“Insurgent – Shatter Reality” is a virtual reality experience that was created with the partnership between Lionsgate and Samsung, and will go on tour major cities throughout the U.S. to promote the movie, but also to promote Samsung Gear VR and the Samsung Milk VR service.
SANTA MONICA, Calif. and RIDGEFIELD PARK, N.J., February 18, 2015 – Lionsgate (NYSE: LGF), a premier next generation global content leader, and Samsung Electronics America, Inc. (Samsung), one of the world’s leading technology companies, have teamed up to create the exclusive virtual reality (VR) experience “INSURGENT – SHATTER REALITY,” the two companies announced today.
The four-minute visual work of art is a fully-immersive, 360° narrative experience set in the world of the upcoming feature film The Divergent Series: Insurgent and features stars from the film including Academy Award winner Kate Winslet, Miles Teller and Mekhi Phifer. Beginning February 27, fans can experience the VR content for themselves exclusively through Samsung Gear™ VR powered by the Galaxy Note® 4 as “INSURGENT – SHATTER REALITY” goes on tour in New York, Chicago, Los Angeles, Austin and San Francisco prior to going live across all platforms and app stores.
The experience will also be available exclusively on Samsung’s Milk VR™ service through March 1. Fans outside the tour markets will have an opportunity to view the experience on Samsung Gear VR over the weekend of March 7-8 at select Best Buy® stores across the US.
“Virtual reality elevates the world of Divergent to a whole new level by creating a uniquely exciting and immersive experience for our fans,” said Lionsgate Chief Marketing Officer Tim Palen. “The ‘INSURGENT – SHATTER REALITY’ experience reflects our commitment to partner with leading technology companies like Samsung to remain at the cutting edge of VR and other innovations that expand the worlds of our franchises and extend our storytelling in exciting new directions.”
“As we push new boundaries in the world of technology and virtual reality, we are excited to continue our relationship with Lionsgate and bring Divergent fans a one-of-a-kind experience through Gear VR and Milk VR,” said Nick DiCarlo, Vice President and General Manager, Immersive Products & Virtual Reality at Samsung Electronics America. “This partnership will bring fans closer than ever to the action in this blockbuster series.”
By putting on the Gear VR headset, consumers are immersed in the role of “Divergent” members of society who have been captured by Jeanine Matthews (Kate Winslet) and her Erudite faction and are subjected to a series of mental ”simulations” in order to determine the full extent of their divergence. As the VR technology simulates Jeanine and her faction cohorts testing them with experimental serums, they experience two distinct, intensely gripping and realistic fearscapes, transporting them from the frightening heights of a crumbling Chicago skyscraper to the intimidating challenge of a massive, fast-approaching locomotive.
Created by virtual reality innovators Kite & Lightning with assistance from the film’s VFX team, the experience was built using stereoscopic 4K video of the actors, with effects and environment built in Unreal Engine 4 and then rendered into an immersive 3D/360° experience. It was scored by The Divergent Series:Insurgent composer Joe Trapanese.
The Divergent Series: Insurgent, the second installment of the blockbuster Divergent franchise, will be released in theaters worldwide on March 20. The first Divergent film grossed nearly $300 million at the global box office, and the Divergent trilogy has sold more than 30 million books around the world.
On an additional note, the Erudite mainframe is up on the Divergent website. Although, nothing seems to be there yet aside from signing up for the site, it looks to be another cool experience for Divergent fans, especially those that want to challenge their knowledge.