Lionsgate Talks MOCKINGJAY Marketing and European Filming Locations

In less than 10 months The Hunger Games: Mockingjay Part 1 will hit the big screen, which will be here before we know it! In addition to today’s  teaser poster reveal, Lionsgate is also sharing some information about the upcoming film including promotional schedules and foreign filming locations (Europe!!).


In his promotional materials, Palen used the iconic mockingjay image from the “The Hunger Games” book covers for the first film as a symbol of freedom and for the second with the pin ablaze. In the third image, the bird is breaking free and taking flight — reminding fans of what they liked about the first two movies and hinting at what’s to come.
Director Francis Lawrence ended “Catching Fire” with a shot showing a spark in Lawrence’s eyes, followed by the rebels’ mockingjay logo. “It was a great way get from one to the next eloquently and elegantly,” Palen notes.
There will be reveals of the campaign in May at the Cannes film festival and in July at Comic-Con. Until then, Lionsgate is trying to keep specifics under wraps, though director Lawrence allows that the next two films take place in a Panem so devolved as to be barely recognizable.
“We are going to new places,” Lawrence promises. “No one’s ever been to District 13, and we have not really been in much of the Capital, so creating that is the really fun stuff.”
“Catching Fire” has been an outsized success, grossing 25% more than “The Hunger Games” with Lawrence replacing Gary Ross, director of the first movie. The latest film enabled Lionsgate to finish fifth among studios at the U.S. box office in 2013, for the second year in a row beating out Fox and Paramount.

In addition to this, it has been revealed that some scenes are expected to be shot in Europe:

Lionsgate has even booked Berlin’s massive Templehof Airport — built in 1927, reconstructed by the Nazis as a symbol of supremacy, and closed six years ago — and huge apartment complexes outside Paris for shooting battle scenes. Feig allows that part of the inspiration came from Stanley Kubrick’s “Full Metal Jacket,” his cinematic recounting of the 1968 Tet Offensive in Vietnam.
“Kubrick shot the siege in London,” Feig notes. “In a weird way, we love the idea of urban sprawl. So we (looked for) big buildings that have been around forever. We kept coming back to classic war movies, and we started thinking we should look into Europe.”

Source: Variety

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