In-world propaganda for MAZE RUNNER: THE SCORCH TRIALS begs fans to Be Flare Aware!
The Grievers are gone, but there’s still plenty to be worried about in the world of Maze Runner: The Scorch Trials. In particular, there’s The Flare– the virus turning the majority of the populated into vicious aggressive murders with some serious skin conditions. In some brilliant in-world advertising, the Maze Runner franchise is making sure audiences recognize the disease with its BE FLARE AWARE campaign.
In a new video released by Buzzfeed, the symptoms of The Flare are laid out clearly, letting everyone know they should report their loved ones if they want them to remain safe. Of course, the video also says that WCKD will be able to help citizens with the Flare… and we all know how that ends up!
In some slightly darker advertising, the movie is also releasing gifs portraying the effects of Flare on the human body:
Prevent. Protect. Survive. Report the ones you love. #WCKDisGood pic.twitter.com/VM7aFGHLM6
— The Death Cure (@MazeRunnerMovie) August 20, 2015
Knowledge is power. Be Flare aware. #WCKDisGood pic.twitter.com/7MnqOYXTVo
— The Death Cure (@MazeRunnerMovie) August 19, 2015
Know the signs. If you love them, report them. #WCKDisGood pic.twitter.com/zJr7SAEmHw
— The Death Cure (@MazeRunnerMovie) August 19, 2015
Maze Runner: The Scorch Trials is out September 18, 2015.