New in-world ad for MAZE RUNNER: THE SCORCH TRIALS encourages fans to #TalkToWCKD
In a new in-world campaign, Maze Runner: The Scorch Trials fans are being asked to chat with the series’ dubious villain super-corporation via the KIK app and discuss their experiences on social media with the hashtag #TalkToWCKD.
Yesterday, the film released this savvy in-world advertisement for the interactive feature:
Trust in our future. Trust in WCKD. #TalkToWCKD now: http://t.co/7U52RXUocPhttps://t.co/3Ex4DOU6he
— The Death Cure (@MazeRunnerMovie) August 6, 2015
The #TalkToWCKD app allows fans to decide what they would do in the face on the dangers Thomas and his friends face, testing whether or not we could survive the chaos. Fans who succeed will receive a graphic as a “certificate” to denote their Maze Runner-esque skills.
Of course, plenty of fans have attempted the Siri trolling approach in hopes of getting witty responses, but the WCKD app doesn’t do much with your sass. Funny enough, one of its few replies to trolling is “We weep for our future”. Fair enough, WCKD. Fair enough.