Publisher’s Weekly Exclusive

All this exciting news about Mark of Athena is basically makes us admins here giddy like Grover with a new set of pan pipes.  Here is the exclusive that was released by Publisher’s Weekly about the new book.  It’s all setting stage for a some epic Greek/Roman showdowns and we just can’t wait!

These days, it requires a Herculean effort to keep up with Rick Riordan. The god of mythology-minded tween literature has his hands full, finishing the third installment in his five-book Heroes of Olympus series, touring for the concluding book in the Kane Chronicles, traveling to Europe to do research for an all-new series based on Norse lore – and he shows no signs of letting up.

Here we offer readers an exclusive peek at the cover of the third Heroes book, The Mark of Athena, due out on October 2. Disney-Hyperion is revealing the book’s first chapter today, May 31, at the Heroes of Olympus Web site. Then on June 5, timed with the opening of BookExpo America, the publisher will launch a new Web site,, with the tagline: “Whose camp are you in?” “We anticipate a lot of kids wearing purple or orange T-shirts to signify [their affiliation],” says Suzanne Murphy, v-p and publisher of books at Disney Publishing Worldwide, and the mother of a 12-year-old boy who was a reluctant reader until he discovered The Lightning Thief.
Enthusiasts can also look forward to Fox 2000’s release next March 15 of the movie Percy Jackson & the Olympians: The Sea of Monsters, with Logan Lerman returning in the lead role and Thor Freudenthal replacing Christopher Columbus as director. (Percy Jackson & the Olympians: The Lightning Thief, based on the first book in the series, was released in February 2010.) Though such films inevitably disappoint some fans, they also draw new readers to the novels, says Nancy Gallt, Riordan’s agent since The Lightning Thief: “They’re like 90-minute advertisements for the books.” Murphy confirms this influence, adding, “There were tremendous backlist sales when the first movie came out.”
Disney has not yet finalized details for Riordan’s fall book tour for Athena. But the author is hardly sitting still: for his tour earlier this month for The Serpent’s Shadow, the conclusion of the Egyptian mythology-based Kane Chronicles, he pre-signed as many as 1,000 books at each stop. After October’s Athena comes the fourth entry in the Heroes of Olympus series, due out in fall 2013.
Read the rest of the article here.