When news broke that Freeform was going to cut the cord on Shadowhunters after the season 3 finale, the fandom immediately jumped into action. With a similar incident with the Supernatural spinoff, Wayward Sisters, happening just a few weeks earlier, the Shadowhunters fandom followed suit and took to social media to also start fighting to save a show that they loved.
Shadowhunters, based on Cassandra Clare’s bestselling young adult fantasy book series The Mortal Instruments, leaped into our living rooms in 2016, quickly becoming Freeform’s biggest new scripted show of that year. Yet over the years, it seemed that the strong fan base surrounding the series failed to translate into ratings. So Freeform decided to give it the ax.
But this fandom is not going down without a fight. So far, the fans have tweeted #SaveShadowhunters over 10 million times, flew a plane with a #SaveShadowhunters banner around Netflix’s LA headquarters, rented two billboards in Times Square and most impressively, it’s raised over $20,000 for various charities.
— Todd Slavkin (@toddzer1) June 23, 2018
Been involved in many shows that were cancelled, but never experienced anything like this. The fandom will not go down without a fight and the cast and crew love you for it #saveshadowhunters https://t.co/SpukPTmjFR
— Todd Slavkin (@toddzer1) June 30, 2018
Even as I write this post, the fandom’s been hard at work, running a month-long campaign in the Seoul subway and planning to soon hit London with double-decker bus ads. In a less grand fashion, fans have been flooding the mailboxes of network executives and it looks like network executives are paying attention.
— Todd Slavkin (@toddzer1) July 11, 2018
Producer Martin Moszkowicz told Deadline today that discussions are ongoing as executives work on figuring out “how we can continue to bring Cassandra Clare’s vision to television.”
Moszkowicz says Constantin is “amazed by the dedication and persistence of the incredible fandom of Shadowhunters and the #SaveShadowhunters campaign and has received thousands of emails, tweets and Facebook messages from the self-organized Shadowhunters fan group.”
it’s says #saveshadowhunters as in TMI @ShadowhuntersTV S4 so yes please save our show for another season with our fave characters/cast please & thank you @mmoszkowicz @OliverBerben @netflix @larrytanz https://t.co/DUzxi20dMF
— #SaveShadowHunters (@dariosende) July 12, 2018
Interested in showing your support? Sign the Change.org petition. Starting off initially as a means to channel anger and frustration post-cancellation, the petition’s now reached over 143K signatures and has pledged over $18,500 for The Trevor Project and over $4,000 for various other groups.
While these strong efforts do not mean that the series will return for a fourth season, it is certainly encouraging to know that the efforts of this fan base are not being ignored.
For now, the remainder of season 3 of Shadowhunters will air in 2019 with a 2-hour finale.